FP StaffSep 09, 2022 17:12:53 IST
Sharing tweets on different platforms could be a barely cumbersome course of. To make this easier, Twitter is testing a brand new function that permits customers to share their tweets straight over WhatsApp in India.
The best way Twitter is implementing that is by utilizing a particular button that simply seems underneath every tweet the place the share button was once. At present, this function is obtainable solely to Android customers in India. The function, nevertheless, has had a quite odd implementation.
a few of you may see a WhatsApp Share icon and in case you do, tell us what you assume pic.twitter.com/Y23vWUPTs1
— Twitter India (@TwitterIndia) September 8, 2022
The WhatsApp share button will exchange the common share button underneath the tweet, which opens totally different choices like bookmarking, sending by way of Direct Message, copying hyperlink to tweets and sharing to different social media platforms. The WhatsApp icon is simply changing the share icon with out altering the performance.
WhatsApp has greater than 400 million customers in India and is without doubt one of the most used apps to share content material with family and friends within the nation. Even in quite a lot of places of work, Twitter is used as an unofficial however official on the spot messaging app. Twitter is making an attempt to faucet into the mass attraction of the Meta-owned messaging app and direct extra customers towards its platform.
Shirish Andhare, director and product head, Twitter India stated:
“Beginning as we speak, we’re rolling out a brand new experiment solely in India – an vital marketplace for us. We’re changing the share icon on Tweets with the WhatsApp icon for almost all of people that use Twitter on Android within the nation, so sharing their favorite or noteworthy Tweets is straightforward even past Twitter, making the expertise extra open, accessible, and holistic for them.”
As said, the function, as of now, is proscribed to Android customers in India. However given it’s an experiment, the corporate might scrap this new sharing function altogether.