Buyers do not care about your product. Probably not.
Buyers assume an incredible deal about a large number of issues when contemplating an funding: How huge is the market? How good is the founder-market match? Is it venture-scale?
It’s pure for founders to reside and breathe for his or her prospects and product, however the soiled little secret of fundraising is that your traders are terribly unlikely to care about your product. And so they have a number of professional causes for being that manner.
I typically see product-focused founders spending a whole lot of time speaking concerning the resolution they’re constructing. That is smart. Within the context of constructing an incredible product, founders are creating an funding pitch that displays their day-to-day life. They are going to spend a whole lot of time on their product: They’ll discuss to prospects, work with engineering and try to slice the advertising pie in a manner that is smart.
So when a founder is speaking to their traders, clearly the traders ought to care simply as a lot as concerning the product, proper?